Governor’s Award
The Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences Governor’s Award is the highest award our chapter gives to a unique individual, organization or station.
The Board of Governors calls for nominations in July of each year. A panel convenes and should it believe that one or several of the nominees meet the stringent criteria, a selection will be made. The Emmy statuette is presented annually at the Rocky Mountain Emmy Awards. Past recipients have ranged from technical innovations to public service programs. We seek examples of excellence in broadcasting beyond those normally found in individual craft areas or individual programs.
Congratulations to Arizona Broadcasters Association for receiving the 2008 Governor's Award!
The Arizona Broadcasters Association teamed up with the crime stopping, non-profit organization Silent Witness, to produce the Arizona Crystal Darkness Campaign. This was a unique collaboration between local media, schools, law enforcement, recovery specialists, faith organizations and the business community to work together to help victims, create awareness and prevent Crystal Meth use. The campaign used a 30-minute gripping documentary titled Crystal Darkness to spread its message. The story is told through the powerful testimonies of young people who have gone through the dark and lonely depths of Meth addiction. The program, targeted for youths and their parents, also extended with conviction to an entire community and throughout the nation. On April 15th , 2008 from 6:30pm-7:00pm, nearly every network-affiliated and independent Arizona television station simultaneously broadcast the program. In the Phoenix market alone, the program recorded an astounding market share of 49% ! Several prominent radio stations also broadcast the audio-tailored program, as well as held open caller forums after it aired. The donation of time to simultaneously air the program from these stations is of an unprecedented scale in the Arizona market. There were also town hall gatherings at high schools across the state of Arizona where hundreds of students and parents met to watch the program and then discuss the hazards of meth use.
Congratulations to Arizona Broadcasters Association for receiving the 2008 Governor’s Award.
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